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Acquiring and keeping new users – A Guide to KPIs for Google Play Apps and Games

This session will focus particularly on KPIs associated with acquisition and retention. Guests will get an introduction of top-of-funnel analysis approaches, in addition to concepts for methods they can utilize to improve their own app’s performance through illustrative examples.

Google Play Business Growth Webinar Series → https://goo.gle/3awBAq4
Subscribe to Android Developers → https://goo.gle/AndroidDevs


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