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Driving buyer behavior with IAP and subscriptions – A Guide to KPIs for Google Play Apps and Games

This session will focus specifically on crucial efficiency indications (KPIs) related to money making, whether through in-app purchases or subscription-based business models. Participants will get a deep-dive of primary and secondary metrics in this area of the funnel, along with ideas for how to assess patterns for various types of purchaser habits.

Google Play Organisation Development Webinar Series → https://goo.gle/3awBAq4
Subscribe to Android Developers → https://goo.gle/AndroidDevs

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